In collaboration with film producers Michael D'Alto, Chris Triana and the FirstGen team, Filmograph developed a brand identity for their newly launched studio. Covering a diverse slate of multi-genre projects, the logo needed to feel sophisticated and flexible. The monogram embodies the simple boldness of the company's two-syllable moniker, while the interlocking structure represents a family tree-style hierarchy of letterforms' lines branching laterally and vertically, their interplay representative of a new generation of storytellers in the world of entertainment.