CW Network, DC Entertainment and Berlanti Productions approached us to help merge the two iconic universes of Arrow and The Flash. The result was a fairly simple solution of type and image: arrows fly by typography until eventually, one of them strikes the letterforms, resulting in a clash, then a flash, as we transition out to the show.
CW Network / DC Entertainment / Berlanti Productions
Greg Berlanti / Geoff Johns / Andrew Kreisberg
Geoff Garrett / Scott Sebert